3 Things You Can Do To Help New Customers When They Buy Chorizo From You

Mexican pork chorizo is pretty common in most markets, but that doesn't mean everyone has tried it and knows how to use it. If your market management has decided to add chorizo to the selection of sausage meats available, you may find your customers are interested but not that familiar with how chorizo differs from the fully cooked sausage links they are used to. Rather than just assuming that people will figure it out, make it easy on those who are not familiar with Mexican chorizo by specifying three things. You can do this with signs on the shelf and also in the description of the products if you offer them online for pickup or delivery.

Specify Mexican or Spanish in the Product Description 

First, please specify that the chorizo is Mexican rather than Spanish. Or, if you decide to carry different types, ensure that it's clear which type each product is. Spanish chorizo is cured and ready to eat as is, for example, but Mexican chorizo is usually sold raw and with an inedible casing. And sometimes, the packages are labeled only as "pork chorizo" with no other clue; you might understand that the raw-looking stuff really is raw, but customers who have never tried chorizo might not understand, because even the raw meat is sometimes not that easy to distinguish from cooked meat due to coloration from the spices.

If you know that much of your customer base really has no clue about chorizo, you can add some informational signs about the differences. Play up the types of spices that are in the products as this can whet people's appetite and influence them to hopefully buy the products.

Specify Whether the Casing Needs to Be Removed

As mentioned, Mexican chorizo is usually sold raw and in an inedible casing (or without a casing). But there are brands that make fully cooked Mexican chorizo sausage links that could have edible casings, just like those fully cooked sweet Italian or chicken-apple links that markets sell. If you know that a particular brand offers fully cooked Mexican chorizo in an edible casing, let your customers know so that they don't waste time trying to peel off the casing.

Specify How Different Brands Vary

For those new to the world of chorizo, seeing all these different brands with identical ingredients (with "spices" listed, rather than individual spice names) means that they can't really tell which might be more to their tastes. If you can, try to describe how each differs (if your market has a deli, here's a chance to have a little taste test so you and your staff can tell customers about each brand's textures and flavors).

Again, most people know what chorizo is, but there are still a lot who just haven't tried it and aren't familiar with it. By providing specifics, you can help these customers learn about the different types and how to properly prepare Mexican pork chorizo.

Contact a pork chorizo supplier to learn more.